Combine Space Force, National Parks Service, and The United States Postal Office and provide a strategic insight into how these seemingly opposite entities can work together
Help build a credible and trustworthy reputation around Space Force by partnering with the National Parks Service and utilizing the beloved institution's character to their advantage.
The Art of Misconception
The US Space Force has fallen victim to endless misconception.
Contrary to popular belief, its main purposes are not:
Creating more astronauts
…or any other fantasy-like assumptions
It's True Purpose
The Space Force serves a very real and essential function:
It protects American interests in space:
Namely, these interests include systems of GPS Satellite Technology
Which plays a vital role in protecting and preserving our everyday livelihood.
What's the source of the Space Force confusion?
Emotionless Verbiage + Lack Of Transparency
Messages of conflict: The President says one thing, military officials and other politicians say another thing and has ultimately become a product of a highly controversial administration.
The importance of GPS and how it plays into our daily lives
If GPS technology is compromised the US Economy could risk losing 1 billion dollars per day
Mobile Online Banking
Debit & Credit Purchases
Food Harvesting and Distribution
The military category as a whole has aggressive, yet heroic brand messaging themes that digestible, direct, and human centric
This has helped the military establish it's position as one of America’s most trusted institutions but Space Force isn't trusted at all and has been subject to an unfortunate source of comedic relief and criticism
But Space Force is here to stay. The Biden Administration is unlikely to scrap Space Force as we move into a new presidency.
We want to target and talk to the next generation of tax payers and change makers...Gen Z
Generation Z are eager to change America’s institutions
66% percent of Gen Z’ers feel obligated to reshape society from the ground up and are more concerned with moving the country forward in positive ways.
Also, they’re less tied to political affiliations (such as that of Trump’s Space Force). 93% of this segment are moved by brands who prioritize “purpose” over “politics".
Step out of the military realm and work with a reputable and loved institution...The National Parks Service and USPS
Establish long-term legitimacy and trust in the eyes of US Citizens by partnering with a credible and beloved institution that showcases a comprehensive approach to protecting the country.
Humanize the protection of satellite technology for the good of the world below
Step out of the military realm and work with nature
Operating as an entity of the Department of the interior, the National Park Service and United States Post Office they understand the delicate responsibility that federal bureaus hold.
Throughout history, NPS has positioned itself in a manner that has won civilians over with clear and direct, values, programs, and initiatives focused on preserving our environment for future generations.
The NPS and USPS can help the Space Force humanize their role illustrate a more meaningful purpose for their generation to have a hand in. With technology from Space Force and integrating AR into USPS stamps that will feature National Parks and be a limited time release.
Of Americans had a favorable view of the
National Park Services (as of 2019)
Working with NPS + USPS
USSF X NPS
USSF X USPS
Not a political agenda but a human agenda
Helping defend the U.S. spacial technological
Natural and cultural preservation for all
Keeping Americans connected with the nation as a whole
Connecting people through technological innovation and protection
Connecting people through mail and ground
Charlotte Robins: Strategist
Leon Brewington: Creative Brand Manager