Catherine
Marsh
Strategist
About Me
Hi y'all! My name is Catherine but most people just call me Cat. I'm an Austinite and proud Texan with a passion for advertising, communication, human behavior and film. My journey through strategy started eight years ago through an independent mentorship program where I was paired with a Strategist and I haven't looked back since.
My approach to strategy combines psychology, creativity, and business. I’ve used this to make work that is impactful and compelling.
If strategists were to be an animal I believe we would be octopus. We’re always learning, adapting, and observing the environment around us. We are always thinking, feeling, and exploring to not only understand what is around us but also develop empathy.
Apart from being a Strategist I'm also a full-time cat mom to my two cat sons Timothée and Nicolas, runner, and cinephile. I'm also a passionate traveler and have visited over 12 countries and lived in both Spain and Germany for 5 months.
For more you can check out my resume here!
I also write reviews of movies from time to time...
Zambezi BITES Articles
Social Scoop
Special Editions
Articles and Campaign Mentions
Mentorship
Moderator & Previous Strategy Mentor for The Lottery:
The Lottery is a 12-week mentor series that randomly pairs both a senior-level strategist & creative with a mentee team consisting of an up-and-coming strategist, copywriter, and art director. Mentors can expect their mentee's to have little professional experience in their respective discipline. Mentee's can expect to learn and be coached by their experienced mentors. The quarter will begin by teams being briefed on an RFP-type document. For the first month, the strategy mentor/mentee duo will work on crafting the creative brief. The following month, the creative mentor/mentee duo will work off the brief to develop a big idea/campaign. Towards the end, each team will present their work to each other and to others in the industry
LMU Creative Marketing Program
The M-School, LMU College of Business Administration creative marketing class is gearing up for an exciting real-world marketing challenge.
As a mentor, helped guide them through:
⭐ Crafting smart strategies
⭐ Developing standout creative concepts
⭐ Building effective media plans
⭐ Defining key measurement strategies
Brands Worked On
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