Hi y'all! My name is Catherine but most people just call me Cat. I'm an Austinite and proud Texan with a passion for advertising, communication, human behavior and film. I'm now a LA transplant and am living the West Coast dream. My journey through strategy started eight years ago through an independent mentorship program where I was paired with a Strategist and I haven't looked back since. 

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My approach to strategy combines psychology, creativity, and business. I’ve used this to make work that is impactful and compelling.

If strategists were to be an animal I believe we would be octopus. We’re always learning, adapting, and observing the environment around us. We are always thinking, feeling, and exploring to not only understand what is around us but also develop empathy.

Apart from being a Strategist I'm also a full-time cat mom to my two cat sons Timothée and Nicolas, runner, and cinephile. I'm also a passionate traveler and have visited over 12 countries and lived in both Spain and Germany for 5 months. I also have become a bit of a gamer...I've been playing a lot of horror video games with some of my favorites being anything Resident Evil, Outlast Trials, Little Nightmares, and Reanimal.

I'm also an avid reader and am part of four book clubs. 

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For more you can check out my resume & LinkedIn profile here! ​​​