Originally launched in the spring of 2021, Be Seen aims to move soft supportive audiences (specifically young Black and Latinx women) to become strong brand supporters. We wanted to seed Be Seen messaging to grow awareness around our mission and demonstrate to our priority audiences that caring for your body is about protecting who we want to be.
Showcasing a new innovation in hair care. We created a linear concept and 360 scale approach product launch for Shark FlexStyle. Shark FlexStyle is a revolutionary product that twists from dryer to styler in one tool. Shark FlexStyle empowers you to take control of your routine. Dry while you style with a transforming multi-tool, all with no heat damage.