ENEMY Magazine (OLD)

ENEMY

Evoke Emotion to Inspire Action

Enemy For the People

The Ask

Choose a product, service, company or brand on Kickstarter and develop a strategic plan to help them reach their goal or improve upon the product/service.

What is ENEMY Magazine?

It is a publication dedicated to unearthing abuses of power in underrepresented communities. They tell the stories that too few journalists have the time or the resources to pursue, the stories that are falling through the cracks. They empower readers to fight the injustices that would otherwise go unchecked.

Three written investigative stories in a novel-sized book & Three photo essays in a distinctive book of photography.

Magazine

Photo

Essay

Newspaper

The Takeaway

Looking at the current media landscape and using strategic thoughts/insights to change the way people consume and view the news.

>50%

of news consumers say its more important for the news to be informative rather than entertaining

50%

of news consumers say that detailed coverage makes paying for a newspaper subscription worth the extra cost

1/5

News consumers say they actually trust the news media

Problem

Journalism is under attack.

The word "media" has had a polarizing effect and fear, anger, and hate dominate a social media race to the bottom.

Local newspapers and national media outlets keep shutting down and journalists keep losing their jobs. This is turn leads to less news being reported and published. Traditional news outlets need to adapt.

One Newspaper

No Newspaper

Opportunity: News Deserts and Changing News Consumption

A news desert is a community, rural or urban, with limited access to credible and comprehensive news and information that feeds democracy at the grassroots level. With the increase in digital news consumption and journalist layoffs, more than 1,300 communities in the U.S. are considered news deserts. This all leads to lack of knowledge not just on an individual but societal level.