Choose a product, service, company or brand on Kickstarter and develop a strategic plan to help them reach their goal or improve upon the product/service.
Kickstarter: ENEMY Magazine
A new publication dedicated to unearthing abuses of power in underrepresented communities.
Tell the stories that too few journalists have the time or the resources to pursue, the stories that are falling through the cracks.
Empowers readers to fight the injustices that would otherwise go unchecked.
Evoke Emotion to Inspire Action
Research: News Consumption
1/5 news consumers say they actually trust the media
Alternative facts proliferated while the truth is called “fake news”
The word “media” has a polarizing effect
Serious credibility issue for news outlets
Citizen journalists have become more impactful
Traditional news outlets and mediums are struggling and becoming less relevant and need to adapt
Three written investigative stories in a novel-sized book
Three photo essays in a distinctive book of photography
Local newspapers and national media outlets keep shutting down. Journalists keep losing their jobs. This is turn leads to less news being reported and published.
Opportunity: News Deserts and Changing News Consumption
What is a news desert? It is a community, either rural or urban, with limited access to the sort of credible and comprehensive news and information that feeds democracy at the grassroots level. Due to the increase in digital news consumption and layoffs, more than 1,300 communities in the U.S. are considered news deserts. All of this leads to lack of knowledge.
More than 50% of news consumers say it’s more important for their news to be more informative than entertaining and 50% agree paying news consumers say that detailed coverage makes paying for a subscription worth the extra cost.
Asleep at the Wheel
Don't actively seek out whats going, they don't even care, fine being in their little bubble
Don't actively seek out whats going on, limited knowledge, do care but just don't have time/resources
Actively consume news, occasionally donates
Actively participates in movements and donates, activists and protestors
Target Audience: Scale of Wokeness
We are targeting people who want to change the narrative and make a difference
Extending Customer Interaction Beyond Reading
We want people to not just read and learn but take action
Bus Shelters + Subway/Metro Stations
Instagram ad + story post
Merch that would be available on the website
Dani Loleng: Experience Designer
Malcolm Richardson: Copywriter
Angel Song: Creative Brand Manager
Jade Giddens: Art Director