CalO2:
Reducing CO2 emissions through diet moderation
Problem:
Eco-Paralysis
As individuals and a society we feel like we can't do anything to help the environment because we feel overwhelmed.
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1. Not top of mind:
Not on the top of the political agenda
2. Eco-overload:
With an overwhelming amount of eco-issues and disasters happening people don't know what to do, where to do or, or where to help
3. No personal connection:
As a society we don't feel any personal connection as
eco-issues haven't affected us or our lives drastically yet but they will continue to affect future generations.
Opportunity:
Technology + Personalization
Fitness:
More than 50% express interest in tracking physical activity
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Connectivity:
People like to to compare, compete, and share their data with others
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Sense of Control:
Wearable technology is associated readiness, efficiency, and accessibility that increases users’ confidence in completing tasks while reducing time and mental effort
Introducing CalO2:
Calorie counter and tracker that makes eco-data data more digestible and focuses on reducing one's personal carbon footprint through My Climate Impact (MCI).
It's directly integrated into the Health and Activity app on the Apple Watch and iPhone.
How It Works
Step 1: On-Boarding
10 - 15 minute food diet pre-screen
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Step 2: Carbon Footprint Estimate
It will then show the user their food carbon footprint
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Step 3: Goal Setting
Users will set daily, weekly and monthly goals
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Step 4: End of the Year Review
Show people the impact their diet choices have made and make it shareable to others online and on social
Getting Personal:
Food + Health
Diet:
25% of all Co2 emissions come from food
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Animal Products:
58% of Co2 food emissions come from animals
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Meat Consumption:
Beef has the largest carbon footprint out of all the food groups
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Creating Habits:
Takes 28 days to start a habit
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Personal Health = Planet Health:
Personalization helps create incentives and stakes
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On-Boarding Process
Integrated into Apple's health app under nutrition, this streamlined data entry is organized by day, month and year that's easy to toggle in between
Daily Activity Tracker
Shows users important data: current Co2 emissions, where you stand on your goals, holds you accountable on a daily basis. Most importantly it keeps the issue of climate change front of mind for users.
End of the Year Review:
The goal is to create shareable moments. Data is concise and relevant and tells users the overall Co2 impact and saved through diet change. It visually compares their habits from start to end and where users started and gives users quarterly reports.
The Takeaway:
Using health and diet strategic insight through online product design and development for an innovative app development extension.
Future Uses:
Transportation Circle
Tracking moderation in commute towards personal carbon emissions. Encourage the use more eco-friendly forms of transportation: car pooling, walking, biking, public transportation (in larger cities). A way to connect the larger data points together.
Target: Eco-Health Conscious
Early Adopters:
Have access to the newest technology and are comfortable with using it
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Seek Instant Gratification:
Share their personal achievements on various social platforms to gain attention
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Health conscious but not health nuts:
Care about calories and what they eat
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Goal setters:
Constantly wanting to beat their personal bests
Team
Food + CO2 Emissions Per Serving:
Non-Animal Products
Food + CO2 Emissions Per Serving:
Animal Products
The Ask:
Determine what a compelling key number, indicator, or fact and how it should be delivered to consumers.