Catherine 

Marsh

Strategist

 

About Me

Hi y'all! My name is Catherine but most people just call me "Cat". I'm an Austinite and proud Texan with a passion for advertising, communication, human behavior and film. My journey through strategy started eight years ago through an independent mentorship program where I was paired with a Strategist and I haven't looked back since. 

 

I've always been described as a problem solver, scrappy detective and amateur anthropologist with an immense sense of curiosity. I like to tell people I never grew out of my "why" phase as child. Strategy allows me to constantly keep questioning that "why" and allows me to continue to learn and grow. ​

You can also find out more about me from the Whisper Campaign and Tales from the Sixty article here! 

 

Work Experience

June - August 2020

Strategy Intern: The Escape Pod - Chicago, IL

  • Worked on the strategy for a new client pitch

  • Gathered insights through primary and secondary research for various client recommendations, decks, and projects

  • Conducted competitive research analyses for various brands

  • Helped provide social listening insights and social recommendations

January - March 2019

Marketing Consultant: Citizen Discourse - Austin, TX

  • Highly curated and research-backed workshop methodology that helps promotes the practice of healthy discourse skills

  • Launched the re-brand as head marketing and event coordinator for their inaugural "Celebrate Community" event the week of SXSW

July 2017 - February 2019

Marketing Manager: ATX LED Consultants, Inc. - Austin, TX

  • Tech start-up in Austin that specializes in LED lighting for new builds or remodels

  • In charge of marketing activities: trade shows, customer and vendor research/relations/pitches, product distribution platforms

August 2016 - June 2017

Marketing Manager: PoE Texas - Austin, TX

  • Tech start-up in Austin that specializes in Power-over-Ethernet products

  • Head of all trade show activities for CES and ISC West 2017, curated marketing material, and business strategies

June 2016 - August 2016

Strategy Intern: LatinWorks (Third Eye) - Austin, TX

  • Conducted secondary research, social brand reviews, reports, and decks for brand including: Lowes, Target, General Mills, and Mountain Dew

January 2012 - May 2012

Advertising Intern: McGarrah Jessee - Austin, TX

  • Part of an independent mentorship program in high school and was put with a strategist for a mentor

  • Where I discovered advertising, specifically strategy and got my first glance into the industry

 

Education

2021 / MAY

VCU Brandcetner

M.S. in Business with a concentration in strategy

2016 / MAY

Texas Christian University

B.S. in Strategic Communication with Minors in Business and Psychology of Leadership 

- Magna Cum Laude

- VP of the Ad Association 

- Strategist for the TCU National Student Advertising Competition team (District 9)