Hey there and welcome! My name is Cat and I'm a Strategist. 


I am interested in the undiscovered that lies within the intersection of culture, people, and society!  

Check out my work below! 


Peacock TV

A brand launch campaign for NBC's new streaming service aimed at gaining subscribers with the goal of making viewers feel at home.

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Brand Camp

A creators summer camp with a goal to help create and promote more diversity within the advertising talent pipeline at a younger age.

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An app extension by

Travel + Leisure that will curate a community of serious travelers that helps them craft the unique experiences they seek.

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Space Force

A re-brand of the newest branch of the military, Space Force, while working alongside the National Parks Service and USPS to help build trust and credibility with the American people.

Wine Cheers

Wine Stork

The wine industry is not a vibe but...Wine Stork is a vibe by helping to innovate the wine delivery industry. They needed a solid brand strategy and identity to help them stand out in order to reach a more youthful, less traditional wine consumer.

Playing with Slime

Slime Worthy

How do you keep slime trending in 2020? Elmer's can tap into the self-care market and make slime a therapeutic tool to reach an older audience. It is all about making "slime worthy" moments. 

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Black & Brown Skin

A competition piece that was submitted to the 2021 D&AD Young Blood competition where we had to develop an idea that raises awareness and drive more diagnosis when it comes to skin cancer, specifically melanoma, in POC.

Modern Library

Atlas RVA

A collective of shared resources designed to connect libraries and shelters to empower the homeless population.

Brain Sketch

think! Protein Bars

With an overcrowded protein bar category that has focused solely on protein as a number there was an opportunity for think! to step up and redefine strength in a stale and outdated category.


Fire Told

Smudging has been culturally appropriated by non-Native influences, companies, and social media. Fire Told aims to reclaim what has been taken and bring back the true essence and tradition behind smudging through an immersive storytelling experience through music and packaging.

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There's a gap in patient emotional and physical care when it comes to medical diagnoses and relationships. We wanted to make MIST not just a medical software company - but a company that strives to improve lives.



Why are we more comfortable paying $30 for an entree at a French restaurant than a Chinese one?

Can it be called fine dining if you’re eating with your hands?

These are the questions we wanted DoorDash to help America reckon with by confronting #FoodBias.