Breaking Bread Career and Resume Center
A place where employers and job hunters come together to “break bread” and talk about career growth and provide opportunities for people with criminal backgrounds, the homeless, and those struggling in the community.
Using a brand idea taken from a grocery store item we tasked to create a store with a working business model that helps build upon the brand and its values but is also a functioning, solvent business on its own.
Dave’s Killer Bread is the best-selling organic sliced bread brand in the United States. Its founder is an ex-convict and actively tries to hire people with a criminal background to give them a second chance.
Using a brand's higher purpose to create a brand service extension by using strategic development and cultural brand identity.
Between 60 - 75% of ex-offenders remain unemployed one year after being released from jail.
There is a larger issue with the prison system in our country that is helping contribute to this problem...the United States accounts for 5% world's population but has 25% of worlds prisoners.
Everyone is capable of greatness through having the opportunity at second chances
How this aligns with DKB values
Giving people with criminal backgrounds a second chance
Inclusive to both the community and the homeless
DKB was started in Portland
Portland is one of the friendliest cities for the homeless and unemployed
Minimum wage is $11.25, one of the highest in the country
Provides industries that are a good fit for ex-convicts:
Employer Membership Fees
Services Provided for Ex-Convicts, The Community, and Homeless
cover letter building
Services for Provided for Employers
Opportunity to meet
Breaking Bread Community Center
The community center will be a reflection of DKB's values as well as create a space for people to congregate and gain the job support and resources for not just ex-convicts but truly creating a community.
Community centered: Relaxed and communal atmosphere
Easy and accessible: Near public transportation
Space for events, meetings, and workshops: Provide members and employers with resources and tools