Breaking Bread Career and Resume Center

A place where employers and job hunters come together to “break bread” and talk about career growth and provide opportunities for people with criminal backgrounds, the homeless, and those struggling in the community.

The Ask

Using a brand idea taken from a grocery store item we tasked to create a store with a working business model that helps build upon the brand and its values but is also a functioning, solvent business on its own.

Background:

Dave’s Killer Bread is the best-selling organic sliced bread brand in the United States. Its founder is an ex-convict and actively tries to hire people with a criminal background to give them a second chance. 

The Takeaway

Using a brand's higher purpose to create a brand service extension by using strategic development and cultural brand identity. 

Problem

Between 60 - 75% of ex-offenders remain unemployed one year after being released from jail. 

 

There is a larger issue with the prison system in our country that is helping contribute to this problem...the United States accounts for 5% world's population but has 25% of worlds prisoners. 

Strategy:

Everyone is capable of greatness through having the opportunity at second chances

 

How this aligns with DKB values

  • Improving community

  • Giving people with criminal backgrounds a second chance

  • Inclusive to both the community and the homeless

Business Launch

Where:

Portland, OR

Why:

  1. DKB was started in Portland

  2. Portland is one of the friendliest cities for the homeless and unemployed

  3. Minimum wage is $11.25, one of the highest in the country

Provides industries that are a good fit for ex-convicts: 

  • Metal

  • Forestry

  • Wood manufactures 

Business Model

Fundraising

Sponsorship

Employer Membership Fees

Grants and

Tax Benefits

Services Provided for Ex-Convicts, The Community, and Homeless

Career coaching

and mentors

Professional and

business classes

Personality 

Tests

Resume and

cover letter building

Manufacturing

opportunities

Mock interviews

and skills

Services for Provided for Employers

Reverse career

fairs

Memberships

Workshops

Opportunity to meet

ex-convicts

in person 

Breaking Bread Community Center

The community center will ​be a reflection of DKB's values as well as create a space for people to congregate and gain the job support and resources for not just ex-convicts but truly creating a community. 

  • Community centered: Relaxed and communal atmosphere

  • Easy and accessible: Near public transportation

  • Space for events, meetings, and workshops: Provide members and employers with resources and tools

Cafe

Work 

Offices

Multi-Purpose Room

  • Career Fairs

  • Presentations

  • Workshops

Team

Charlie Hudson: Strategist 

Charlotte Robins: Strategist 

Thomas Freeman: Strategist